200 Years of Transport Textiles: Westchester Bee-Line, 2021
As we approach our two hundred year anniversary in transport textiles, we're taking a look back at some of the most unique, exciting and innovative fabrics created by Camira throughout the decades.
The third in our series is a custom creation for Westchester County's Bee-Line System, developed in collaboration with Paul Kaufmann, Senior Engineering Operations Manager at professional firm STV and Bud Nicoletti, the Westchester County Deputy Commissioner of Public Works and Transportation (now retired).
Nominated by David Marchitello, Camira's North American Sales Representative, the fabric is now featured across 120 buses, playing an integral role in the system's identity and ensuring its beloved bee mascot is visible both inside and out.
An iconic mascot, recreated in fabric
Originally introduced in 1971 the Westchester bus system was initially provided by multiple private companies, leading to confusion over who was responsible for the service. To create a cohesive identity, in 1987 the bus system was relaunched as the Bee-Line and, as part of the new brand, a bee in flight mascot was drawn by famous American cartoonist Jack Davis. This logo is now featured across the custom Camira plush, ensuring it will remain a part of the Bee-Line for many years to come.