Daniel Ojari

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Video animation

Taking yarn and fabric, Dan and his team use stop-motion animation techniques to reinterpret a story and convey color, texture and emotive connection with these short films.

The showreel of films can be found on YouTube for Hemp, Monroe (a fabric now discontinued), Blazer (Lambs and Dolphins), Synergy, the Synergy Collection and Camira in numbers.

Conceptual imagery

Parabella created the concept imagery to support the four trends featured in Why not..., our 2019/20 trend report. Working with a team of talented freelance artists, Parabella interpreted the themes and trends to create, style and photograph the front cover, lead image for each trend and the fabric moodboard palettes.