Revolution, Recyled Wool
Product Story

Revolutionary by Camira, a recycled wool fabric

A textile Revolution

A change-making, industry-shaking fabric, Revolutionary by Camira is a breakthrough in textile circularity.

The first fabric to be produced using Camira’s advanced textile recycling capability, iinouiio, Revolutionary by Camira uses waste wool yarn from our own manufacturing processes to create a fabric that is truly closing the loop, and opening the door to a new, exciting era of sustainability.

Rooted in heritage


Developed at our manufacturing sites in Yorkshire in the UK, the creation of Revolutionary by Camira is inspired by a local, traditional technique of wool recycling known as ‘shoddy’ manufacturing.

First established in Yorkshire in the 1800s, the ’shoddy’ process saw used wool garments recycled to create new yarn and fabric, and was incredibly popular until the advent of synthetic materials, such as polyester, caused it to become obsolete at the end of the twentieth century.
Recycled Wool Yarn

Reimagined for today


Built on the same principle as ‘shoddy’ cloth, Revolution is created using our waste wool yarns. These yarns are sorted into color groups before being mechanically pulled apart, shredded, and stripped back into fiber form. The recycled wool fibers are then blended with virgin wool before being carded, spun, and woven into fabric.   

Using state-of-the-art machinery and high-quality wool yarns, Revolution performs to the highest commercial performance levels, and is a powerful illustration of how lessons from the past can be used to innovate in the present, for the good of the future. 

A story continued


A textile with a story to tell, Revolutionary by Camira's appeal lays in the life it lived before. Like memories in the mind’s eye, the waste wool yarn creates flecks of color which float on the fabric’s surface. An irregular twill weave highlights this delicate visual detail, lending Revolutionary by Camira an intimate, homespun aesthetic. 

Color, recycled


In a mindful use of waste, each shade in the Revolution color palette has been lovingly developed with the original coloration of the recycled woolen fibers as its base. This innovative method of color curation virtually eliminates the concept of dyeing, reducing the use of chemical dye stuffs, and celebrating the beauty of both recycled yarn and color.


With a 10-shade selection that contains classic and contemporary tones, modern peach sits alongside ink blue, darkest gray and neutral camel to create a palette with possibilities for every interior. 

Made to be used, all over again


Recycling waste and removing limitations, Revolutionary by Camira extends the lifespan of wool, enabling this precious natural resource to be used all over again – as fabric, on furniture. 
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