How we're helping this Plastic Free July

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From life-saving PPE to acrylic screens and sanitizer dispensers, the coronavirus pandemic is causing an exponential increase in the use of plastic. With innumerable instances of the ways in which the material is playing a vital role in the fight against the virus, it is important that now, more than ever, we think of the ways in which we can take these products, once discarded, and give them a new lease of life. While we may not be able to reduce as much as we would like to in the current climate, we can focus on the many ways in which we can reuse and recycle. 

So, this Plastic Free July, we’d like to celebrate our textiles which are very much not plastic free, but which do prevent thousands of tons of waste from ever reaching a landfill and, instead, become beautiful woven, fully sustainable fabrics. Minimizing our impact on the environment, and pioneering a new approach to plastic, this collection of eco-conscious textiles is one of our greatest achievements.

Meet polyethylene terephthalate (now that's a tongue-twister...)

Polyethylene terephthalate, or PET as it’s more commonly known, may not have the catchiest name, but that doesn’t stop it from being one of the most popular materials in the world. Used in everything from plastic bottles to clothing and balloons, this versatile form of polyester is a ubiquitous feature of everyday life. With so many products made from the material, it is no surprise that over 65% of landfill waste contains PET - and it’s this fact that made us question, rather than throwing it away, what else could we do with it instead? And it turns out we can do rather a lot…

"There is no such thing as ‘away’. When we throw anything away, it must go somewhere." – Annie Leonard

We hope you enjoyed this brief look into the ways in which we are working towards reducing plastic pollution through our textile innovations. If you’d like to learn more about Plastic Free July, and the steps you can take to be part of the solution, check out plasticfreejuly.org