First established in America on April 22nd, 1970 - an inaugural event in which 20 million took to the streets to raise public awareness of the world's environmental problems - Earth Day has, regrettably, only increased in importance and necessity over the past five decades; now recognised in 192 countries, with over 1 billion people participating,
Marking the 51st anniversary of the event, and, following a year in which the earth and its inhabitants have suffered horrendous losses and undergone seismic changes, Earth Day 2021 is an incredibly pertinent one. As Kathleen Rogers, President of EarthDay.org, explains "At the heart of Earth Day's 2021 theme, Restore Our Earth, is optimism - a critically needed sentiment in a world ravaged by both climate change and the pandemic."
Focusing on the restoration of the world's ecosystems through natural processes, emerging green technologies and innovative thinking, this year's event has an ever-powerful message, and more can be learnt here (including how to watch the live steam from April 20th - 22nd).
In celebration of this year's theme, we've explored and explained the natural fibres which run throughout our collection of textiles - from their sustainable credentials to the innovative thinking that led to their inclusion in our fabrics, we're shining a spotlight on the benefits of designing and manufacturing in harmony with the earth and its materials.