Questioning the everyday
Calling on the global community to speak out, our second trend direction for 2018/19 looks to create a better world by changing attitudes. React’s transformational disruptors believe it’s never too late to make a difference and inspire us to challenge the ordinary.
Using creativity as a means to be heard, this trend evokes a sense of empowerment and drives new ideas by breaking boundaries.
A shift in perspectives reveals an unexpected beauty, mirrored in React’s contrasting palette of earthy and vibrant colours in comforting textures.