How do trends feed into your creative process when designing new fabrics?
Designing and developing fabric for our markets doesn’t work in timely 6-month seasonal cycles – we create fabrics with longevity in mind, which won’t quickly date or lose their appeal after a trend has passed – instead, we have to think more broadly and dig deeper. So, the research on our trend wall covers lots of topics; taking inspiration from the natural world, science and technology, news and current affairs and fashion and interiors. All of these ideas borrow, blend, subvert, develop and bounce off one another - so sometimes the direct link from beginning to end can be hard to explain!
Finally, what is your favorite trend from this year’s trend report Why not…: Global Trend Directions 2019/20 by Camira?
That’s difficult! If I had to choose, I’m particularly drawn to the third trend from the report – ‘Why not… Have Fun’ - it reminds us of the positive impact that color and pattern can have on our environments. Particularly in times of indecision and uncertainty, this palette brings a welcome injection of light-hearted, childlike joy; a perfect colorful antidote!
Explore more of Why not...: Global Trend Directions 2019/20 by requesting your copy here.