Project: Likeshop Showroom by Eduard Eremchuk
Photography: Inna Kablukova
Likeshop Showroom by architect Eduard Eremchuk is located in the centre of Rostov-on-Don, Russia to promote the individuality of the brand Likeshop, with its “colourful and crazy clothes” made by young local fashion designers.
Eremchuk came up with the idea of a brightly coloured space, using the brand’s signature bright yellow. With references to the work of artist James Turrell and fashion designer Alexander McQueen, yellow and pink were used to define the two spaces, creating an immersive and playful environment.
Within Have Fun for 2019/20 a hedonistic approach to design highlights the joy colour and texture can bring, highlighted in the architect’s vision for this shop come art space.
We caught up with Eduard to ask him more about his playful creativity:
1. What drives your creative thinking?
My creative thinking drives everything from fashion to basic everyday moments. I really like to interpret utilitarian things through my design language.
2. What inspired the look of Likeshop Showroom?
Likeshop Showroom was inspired first of all by the clothes these local designers are making. They have a brand with crazy young clothes. We came up with the idea of one room all painted yellow to reflect the brand and then the pink fur fitting room in the second area is also an art object and the inspiration came from McQueen’s petal dress.
3. We have featured this project in our trend Have Fun where with eager anticipation for tomorrow we embrace the sheer joy and value of play. How do you see this project fitting into this trend?
It fits because it really makes a fun moment then you entrance in space you see unexpected thing. The fitting room is in the centre - which is not that typical. Moreover it is covered with fur. So the first thing people are drawn to is going to touch and play with it.
4. What is your response to the trend Have Fun?
I think it’s very relevant today, because it’s not enough for design just to be beautiful. It should be playful, memorable and unexpected.
5. What projects are you involved in at the moment?
I am involved in my first residential project that is coming soon. I’m working on two restaurants and furniture design collection.
Explore more of Why not...: Global Trend Directions 2019/20 by requesting your copy here.