How about our mindsets as society? How do you think these might change post-pandemic?
We owe it to ourselves to be thinking, where you spend your time and who you spend it with is intrinsic to living well. The issue of trust is going to be huge as we re-emerge from lockdown. Whether we’re looking for this at work; in public spaces or our mode of transport – we will want to know that whoever designed the place or object has thought about you as a person.
The same goes for the ways in which we will co-create and generate ideas moving forward. There needs to be a greater understanding of people’s needs. Just as there’s a big difference between independent and collaborative work, offering silence and connection is going to be paramount in all environments.
How do you believe our changing mindsets and opinions on the importance of color will shape future trends?
No one color can serve or satiate our future needs. We will seek a level of intuition in design. At Love Good Color we go really deep by observing process and science.
As part of this process, we analyse the social, political, economic and emotional climate before distilling these findings into human values as I believe this is what drives us. Universally, the number one value right now appears to be empathy. I don’t know how any of us can come out of this current situation not believing that what happens to one of us happens to all of us.
Naturally, we’re in the midst of a highly introspective time but this will manifest outside as these shared values and desires translate into color, materials and pattern. Looking at the future of color specifically, I don’t imagine this being one single hue - it’s much more nuance. I can see a complexity of color. From palest to brightest to deepest… layering color will be key.
You’ve certainly left us with some poignant points to reflect on, do you have any other thoughts you’d like to share from your personal experience of lockdown?
This isn’t just about having something be over and life will continue as normal. In my opinion, this happened for a reason and we are looking for a way we can re-emerge a better society and better world. If this is the case, we will all believe there was a value to the pain caused by this virus.
We owe this to all the people risking their lives and to ourselves to emerge as more kind and loving people, the greater good of the whole.
One of my mottos recently is ‘one foot in the front of the other, let’s stay present’.