Is there anyone or anything that particularly inspires or influences your work?
Psychology of design is a major influencer for me. It drives me to look beyond aesthetics and delve into the stories and reasons behind our environments and the things we own. Whether exploring the psychology of color or consumers’ buying behaviors I find it utterly fascinating that we can build relationships with the inanimate.
How do you identify which colors and trends will be influential?
Research, research, research. From visiting exhibitions to listening to podcasts, revisiting past trends to watching the news, the list is endless. It’s particularly important to revisit past trends and work out what was successful and the areas that perhaps have been left behind. Trends are not static and as they continue on their journey we add to them and shape them for what we believe consumers will need and want tomorrow. Color goes hand in hand with this research and this is often where the psychology of color comes into its own; the way colors can make us feel and what they can signify across the world undoubtedly impacts our use of it.
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: Global Trend Directions 2019/20 by Camira here