Trend 03: Reimagine's color palette
Reimagine, our third trend for 2018/19, wonders what the future holds and asks how we can go beyond evolution. When everything we can imagine is now real, the curious mind goes in search for the next innovations that only previously existed in our minds.
Embedding human behaviours into technology, this trend explores how virtual and physical worlds can interweave, using the senses to bring a familiar mood to the unknown.
As we focus on the next big breakthrough, the colour and materials palette for Reimagine is dramatic and rich, inspired by elements of man and machine.
Section 01: Reimagine Color Palette
Reimagine is a story that plays with contrasts, translating haptic vs. digital qualities into an intriguing palette, featuring tactile fabrics alongside materials that nod towards technology.
A merge of cool and warm colors drives the look, with blue-based hues (4, 5, 7), inspired by the digital era, complementing red undertones (2, 3 & 8) that bring a human feel. Purple (10) is key for this story; full of intrigue and mystery it brings a luxurious twist and balances with both bright and dark tones.
These immersive colors beg a closer look, with fabrics that mix light and dark shades from a single hue to enhance fabric texture (2, 6 & 9). Dark and dramatic tones offer something more stimulating than standard black, with midnight blue (4) and charcoal shades (1 & 6) offering bold base tones to present the brighter accents in a contemporary aesthetic.
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