Wool and truly uncovered at the US Campaign for Wool launch
What a day it turned out to be in Baa-ryant Park last Thursday. Midtown Manhattan’s historic green space was transformed to launch the Campaign for Wool into the US interiors sector. The fountain became a fantastic wool sculpture; trees were wrapped in wool felt; carpets, upholstery and bedding brought a riot of colour; and the stars of the show were the real-life sheep which of course is where the wool story all begins – totally natural, renewable and sustainable. Emphasis was placed on building an understanding of the natural sustainability of wool as a fibre type and the beauty and performance of wool textiles for interior applictions.
Our Director of Business Development Paul Bennotti attended the event and commented: "It's not everyday that Bryant Park in New York City becomes a pasture for sheep. What a great way to bring the Camira brand to the New York design community. The Campaign for Wool event was well designed and created a lot of excitement. It was a big hit with everyone I spoke to. It will be a day that will be remembered for bringing the benefits of wool to the public in a very dynamic way."
Camira is proud to be associated with the Campaign for Wool as the corporate sponsor for upholstery. Please take a look at our great selection of wool fabrics here.