React’s project in focus: Breadline
Project: Breadline by Bethany Williams
Photography by Amber Grace Dixon
Breadline is a fashion collection by Bethany Williams in collaboration with Vauxhall Food Bank and Tesco.
Williams believes that social and environmental issues go hand in hand and through exploring the connection between these issues we may find innovative design solutions to sustainability.
Breadline highlights and helps find solutions to the hidden hunger in the UK, reflecting our trend React for 2018/19 that explores how speaking out can motivate change.
5 facts about Breadline
- Williams provides an alternative system for fashion production, believing fashions’ reflection upon the world can create positive change.
- In collaboration with Vauxhall Food Bank and Tesco Williams developed an exchange of fresh fruit and vegetables (from Tesco) for waste items from the food banks users household. Williams developed a collection using these waste materials, plus recycled cardboard and ‘Tesco everyday value’ branded organic prints, all donated by Tesco.
- Through traditional hand crafted techniques and working with local craftsmen/women, Williams developed the surface of these waste materials to create hand crafted woven, printed, knitted and embroidered materials.
- Every one of the garments is 100 per cent sustainable and made in the UK, even down to the buttons, which are hand crafted in the Lake District.
- Williams is donating 30 per cent of profits to the Vauxhall Food Bank, continuing the cycle of exchange.