Waste

We've always strived to break the traditional "take-make-waste" model in favour of recycling, re-use and cyclical loops. Our fabric selvedges and yarn remnants are downcycled into insulation materials, yet we're also working on upcycling them back into yarn and then into fabric; cropped wool fibres are used as animal bedding on local farms; cardboard and plastic yarn cones and packaging are returned to suppliers for re-use; and we've reduced our own packaging to cut down on waste for our customers. We've been working with an environmental consultancy and by the end of 2011 roughly 85% of our waste had been re-used or recycled.