Trend 01: Challenge's color palette
We start the 2019/20 forecast with the first of four questions, why not Challenge, which asks us to forget stereotypes and wave the flag for a more inclusive society. Diverse thinking ignites originality with new collaborations that embed more meaning and positivity into design.
Thought provoking and uninhibited, this trend sets out to redefine common values mirrored in an eclectic and layered look inspired by tribal aesthetics.
Within this human-centric revolution Challenge places empathy at the center, using an expressive palette of colors and textures that gather as a tribe to form new alliances.
Challenge’s color palette
Challenge represents freedom and kinship, with unexpected combinations of rich and bright fabrics joined by natural textures of wood and stone.
Contemporary meets traditional in this confident materials palette, with deep earth shades (1, 2 & 7) offering a reassuring base for the bolder hues (4, 5, 8, 9 & 10). The vibrancy of reds and yellows are introduced with a touch of nostalgia, where striking colors such as magenta in a herringbone weave (9) and purple wool textures (10) making these brights more user-friendly.
This trend incorporates a variety of textile finishes and as well as the duo-tone and textural fabrics, the solid colors bring further interest. A smooth felted finish in crimson red (8) draws you in to this energizing hue, while a soft calming verdigris leather (3) offers an inviting neutral that complements golden yellow (4) and rusty shade (2) to achieve a bold yet inviting space.
Explore Why not...: Global Trend Directions 2019/20, request your copy here.