A branded fabric recognised nationwide.
“Thank you for creating a fabric that perfectly enables us to showcase what London Hire strives to supply to our customers…a quality product that stands alone from its competitors.” John Shier, London Hire
London Hire’s accessible vehicles can be recognised across the country thanks to its iconic branding which has been incorporated into all elements of its vehicles, including the seating fabric from Camira.
London Hire has been trading for over 25 years within the bus and coach industry and throughout that time has worked with Camira to supply moquette fabric for its vehicles. As a vehicle rental specialist, London Hire provides a full range of wheelchair accessible and light commercial vehicles nationwide, both built and converted by some of the industry’s leading vehicle suppliers.
Since a logo redesign in 2011, the company has worked hard to build a brand that is recognised across the country. With the release of 150 new minibuses, the operator saw an opportunity to bring the brand to life in its seating fabric.
“It was an easy decision to work with Camira on this project, purely based on the fact of our trading history over the years and the unblemished supply from the textile manufacturer,” John Shier, Account Development Manager at London Hire commented. “We expect to supply the best vehicle for our customers and wanted to work with Camira to develop a fabric which also demonstrates what we are striving to supply.”
Camira designed a new fabric based on the company heart logo, with the red and grey colour scheme and over the course of a few weeks developed mock up seat pictures, woven fabric samples and upholstery testing to ensure the fabric was designed in a way that really represented London Hire but maintained the level of performance from previous Camira moquette fabrics.
London Hire went ahead with the new fabric developed by Camira’s design team and 400 metres were woven for the new vehicles.
“We have been extremely impressed with the timescales from the initial meeting to the fabric being produced and within 7 months the seats were being upholstered. We have had plenty of positive comments from our customers and staff and the overall look of our vehicles is extremely professional.”
The moquette has a coordinating vinyl used for the seat cushion and piping to ensure the seats stand up to the toughest scenarios: “Whether the passengers are elderly or have a disability, the option of combining a vinyl seat cushion and incontinent panel to the seat back, enables our customers to have the facility if required to quickly and hygienically, clean seats if needed, maximising passenger comfort throughout each journey,” John added.“The company heart logo incorporated within the design has been crucial to our nationwide supply and having a logo based material design perfectly backs up the message we have been promoting to the marketplace,” John continued.
Plans for the future
It doesn’t stop at these 150 vehicles, London Hire has over 100 vehicles on order with its suppliers, alongside other projects which will all feature the new fabric.