Why not…: Global Trend Directions 2019/20 launches
Following on from the disruptive ethos of Revolution, Why not… continues to question, stimulate, and inspire. In our 2019/20 trend forecast, we explore the positive impact that asking Why not… can have upon our own creativity – encouraging us to act on our instincts, find courage to explore new ideas, and push through any barriers that previously held us back.
At the heart of Why not… is an invitation. Exploring four key themes – each prefixed by the report’s title – we invite you to Challenge, Be Brave, Have Fun, Be One. In doing so, each trend unleashes a wave of possibilities, approaches and new ways of perceiving the world around us. We encourage you to embrace the dynamism of Why not… and use its trend mixers, tonal harmonies and colour palettes to mix and match the featured fabrics of the stories to realise your own creative possibilities.
For more articles, images, and discussions on the colours, combinations, and ideas explored in Why not.., visit our Global Trends Directions page.
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